“Reflow saved us $1.2M in just two months. It showed us optimization opportunities and helped us prioritize the highest-impact improvements with measurable ROI.”

Rohan Powar - Finance, Analytics & Strategy, Collective

Backed by world-class investors

Work

has changed.

Operations

hasn’t.

Operations teams are held to higher standards than ever, but they’re still flying blind. Without visibility into how work moves, where it slows, deviates, and breaks, investments become guesswork and ROI becomes impossible to measure.

Unlock the economics of work, real-time workflows, and data-driven automation across enterprise operations.

A complete system of record for how work happens, so you can measure and improve it.

A complete system of record for how work happens,

so you can measure and improve it.

A complete system of record for how work happens, so you can measure and improve it.

View economy of work

Understand where time and cost actually go across customers, tasks, and projects with clear, actionable insight.

average activity

7777777

hhhhhhh

3333333

2222222

mmmmmmm

28m

utilization rate

7777777

1111111

%%%%%%%

12%

average handle time

4444444

mmmmmmm

3333333

2222222

sssssss

18s

cost

$$$$$$$

7777777

.......

3333333

2222222

$1.12

INSIGHT

Despite 28-minute increase in average activity, utilization fell 12%, driving $1.12 increase in cost per unit.

average activity

7777777

hhhhhhh

3333333

2222222

mmmmmmm

28m

utilization rate

7777777

1111111

%%%%%%%

12%

average handle time

4444444

mmmmmmm

3333333

2222222

sssssss

18s

cost

$$$$$$$

7777777

.......

3333333

2222222

$1.12

INSIGHT

Despite 28-minute increase in average activity, utilization fell 12%, driving $1.12 increase in cost per unit.

average activity

7777777

hhhhhhh

3333333

2222222

mmmmmmm

28m

utilization rate

7777777

1111111

%%%%%%%

12%

average handle time

4444444

mmmmmmm

3333333

2222222

sssssss

18s

cost

$$$$$$$

7777777

.......

3333333

2222222

$1.12

INSIGHT

Despite 28-minute increase in average activity, utilization fell 12%, driving $1.12 increase in cost per unit.

average activity

7777777

hhhhhhh

3333333

2222222

mmmmmmm

28m

utilization rate

7777777

1111111

%%%%%%%

12%

average handle time

4444444

mmmmmmm

3333333

2222222

sssssss

18s

cost

$$$$$$$

7777777

.......

3333333

2222222

$1.12

INSIGHT

Despite 28-minute increase in average activity, utilization fell 12%, driving $1.12 increase in cost per unit.

Real-time workflows

See the anatomy of your workflows: every step taken, skipped, repeated, or delayed, displayed with precision.

monthly executions

2222222

,,,,,,,

4444444

0000000

average run time

1111111

7777777

mmmmmmm

4444444

sssssss

average deviation

7777777

mmmmmmm

5555555

2222222

sssssss

opportunity

3333333

,,,,,,,

7777777

6666666

hhhhhhh

///////

yyyyyyy

rrrrrrr

monthly executions

2222222

,,,,,,,

4444444

0000000

average run time

1111111

7777777

mmmmmmm

4444444

sssssss

average deviation

7777777

mmmmmmm

5555555

2222222

sssssss

opportunity

3333333

,,,,,,,

7777777

6666666

hhhhhhh

///////

yyyyyyy

rrrrrrr

monthly executions

2222222

,,,,,,,

4444444

0000000

average run time

1111111

7777777

mmmmmmm

4444444

sssssss

average deviation

7777777

mmmmmmm

5555555

2222222

sssssss

opportunity

3333333

,,,,,,,

7777777

6666666

hhhhhhh

///////

yyyyyyy

rrrrrrr

Data-driven automation

Prioritize the highest-impact opportunities, invest resources where they matter most, and automate with measurable ROI.

automation / impact

Runs

AVG Run

AVG Deviation

Savings

Refund request processing

High

•

4,820

6m 10s

1m 05s

87.1 h/m

Chargeback dispute triage

MEDIUM

•

1,140

9m 40s

3m 20s

63.3 hr/m

Subscription cancellation

High

•

3,608

7m 15s

1m 35s

96.0 hr/m

Data deletion request

LoW

•

145

4m 15s

0m 28s

23,1 hr/m

Data deletion request

LoW

•

145

4m 15s

0m 28s

23,1 hr/m

automation / impact

Runs

AVG Run

AVG Deviation

Savings

Refund request processing

High

•

4,820

6m 10s

1m 05s

87.1 h/m

Chargeback dispute triage

MEDIUM

•

1,140

9m 40s

3m 20s

63.3 hr/m

Subscription cancellation

High

•

3,608

7m 15s

1m 35s

96.0 hr/m

Data deletion request

LoW

•

145

4m 15s

0m 28s

23,1 hr/m

Data deletion request

LoW

•

145

4m 15s

0m 28s

23,1 hr/m

automation / impact

Runs

AVG Run

AVG Deviation

Savings

Refund request processing

High

•

4,820

6m 10s

1m 05s

87.1 h/m

Chargeback dispute triage

MEDIUM

•

1,140

9m 40s

3m 20s

63.3 hr/m

Subscription cancellation

High

•

3,608

7m 15s

1m 35s

96.0 hr/m

Data deletion request

LoW

•

145

4m 15s

0m 28s

23,1 hr/m

Data deletion request

LoW

•

145

4m 15s

0m 28s

23,1 hr/m

average activity

7777777

hhhhhhh

3333333

2222222

mmmmmmm

28m

utilization rate

7777777

1111111

%%%%%%%

12%

average handle time

4444444

mmmmmmm

3333333

2222222

sssssss

18s

cost

$$$$$$$

7777777

.......

3333333

2222222

$1.12

INSIGHT

Despite 28-minute increase in average activity, utilization fell 12%, driving $1.12 increase in cost per unit.

Understand your unit economics

Unit economics start with time. Break down where it goes across operational work to understand true cost.

Know when work stays on track & when it drifts

Verify workflows follow SOPs by comparing expected steps to actual execution revealing drift, inconsistencies, and emerging compliance risks.

Identify where automation delivers the most ROI

Automation shouldn’t be guesswork. Get proactive recommendations, prioritize the highest-impact changes, and measure ROI over time.

Data deletion request

Low

•

145

‣ Total

runs

4m 15s

‣ Average

run

time

28s

‣ Average

deviation

time

27.0 h/m

‣ Potential

savings

(low)

Invoice correction & reissue

Medium

•

2,320

‣ Total

runs

5m 20s

‣ Average

run

time

1m 55s

‣ Average

deviation

time

65.4 h/m

‣ Potential

savings

(medium)

Refund request processing

High

•

4,820

‣ Total

runs

6m 10s

‣ Average

run

time

1m 05s

‣ Average

deviation

time

87.1 h/m

‣ Potential

savings

(high)

Chargeback dispute triage

Medium

•

1,140

‣ Total

runs

9m 40s

‣ Average

run

time

3m 20s

‣ Average

deviation

time

63.3 h/m

‣ Potential

savings

(medium)

Subscription cancellation

High

•

3,608

‣ Total

runs

7m 15s

‣ Average

run

time

1m 35s

‣ Average

deviation

time

96.0 h/m

‣ Potential

savings

(high)

OPPORTUNITY

4,820

Total runs

6m 10s

Average run time

1m 05s

Average deviation time

87.1h

Potential savings

Data deletion request

Low

•

145

‣ Total

runs

4m 15s

‣ Average

run

time

28s

‣ Average

deviation

time

27.0 h/m

‣ Potential

savings

(low)

Invoice correction & reissue

Medium

•

2,320

‣ Total

runs

5m 20s

‣ Average

run

time

1m 55s

‣ Average

deviation

time

65.4 h/m

‣ Potential

savings

(medium)

Refund request processing

High

•

4,820

‣ Total

runs

6m 10s

‣ Average

run

time

1m 05s

‣ Average

deviation

time

87.1 h/m

‣ Potential

savings

(high)

Chargeback dispute triage

Medium

•

1,140

‣ Total

runs

9m 40s

‣ Average

run

time

3m 20s

‣ Average

deviation

time

63.3 h/m

‣ Potential

savings

(medium)

Subscription cancellation

High

•

3,608

‣ Total

runs

7m 15s

‣ Average

run

time

1m 35s

‣ Average

deviation

time

96.0 h/m

‣ Potential

savings

(high)

OPPORTUNITY

4,820

Total runs

6m 10s

Average run time

1m 05s

Average deviation time

87.1h

Potential savings

Zero

friction

integrations

engineering

friction

integrations

engineering

friction

integrations

engineering

friction

integrations

engineering

The truth behind your operations. Ready in a day.

Measure

Optimize

Automate

Repeat

Enterprise-grade privacy,

security, and data protection

Enterprise-grade privacy, security, and data protection

All data is encrypted in transit and at rest using industry-leading standards. Information is collected through a privacy-first approach with strict access permissions.

Request demo

Visit our trust center

Soc2 type2

Soc2 type2

HIPAA

HIPAA

CPRA/CCPA

CPRA/CCPA

GDPR

In progress

GDPR

In progress

Local Data Storage
//
Configurable visibility Controls
//
Secure Data Processing
//

Founder-led. Built with operators. Backed by the best.

Reflow is built by a team of operators, product leaders, and partners, led by repeat founder Uğur Kaner. He previously co-founded Collective, a category-defining startup backed by General Catalyst, Google’s Gradient Ventures, Expa, and Ashton Kutcher.

Today, we’re building the system of record for enterprise operations, giving teams the visibility, automation, and measurable ROI needed to operate with leverage in the age of AI.    

We’re building Reflow with operators and partners from Collective, Boundless, Proper, alongside world-class investors, including Bling, Basis Set, BTV, E2 and more.

Uğur Kaner

FOUNDER, REFLOW

Careers at Reflow

Build products that help enterprises see the truth behind their
operations and act on it with confidence.

View open roles

Decisions you can stand behind, backed by real data.

Objective insight

Accurate, unbiased visibility into how work actually gets done.

Objective insight

Accurate, unbiased visibility into how work actually gets done.

Granular visibility

Reliable and consistent performance data you can trust across teams, tools, and time.

Granular visibility

Reliable and consistent performance data you can trust across teams, tools, and time.

Data-driven decisions

Clear signals that align stakeholders around confident information and measurable action.

Data-driven decisions

Clear signals that align stakeholders around confident information and measurable action.

“Reflow saved us $1.2M in just two months. It showed us optimization opportunities and helped us prioritize the highest-impact improvements with measurable ROI.”

Backed by world-class investors

Backed by world-class investors

Unlock the economics of work, real-time workflows, and data-driven automation across enterprise operations.

Unlock the economics of work, real-time workflows, and data-driven automation across enterprise operations.

View economy of work

View economy of work

Real-time workflows

Real-time workflows

Data-driven automation

Data-driven automation

Understand your unit economics

Understand your unit economics

Know when work stays on track & when it drifts

Know when work stays on track & when it drifts

Identify where automation delivers the most ROI

Identify where automation delivers the most ROI

Data deletion request

Invoice correction & reissue

Refund request processing

Chargeback dispute triage

Subscription cancellation

Data deletion request

Invoice correction & reissue

Refund request processing

Chargeback dispute triage

Subscription cancellation

The truth behind your operations. Ready in a day.

Enterprise-grade privacy,

security, and data protection

Enterprise-grade privacy, security, and data protection

Founder-led. Built with operators. Backed by the best.

Uğur Kaner

Uğur Kaner

Careers at Reflow

Decisions you can stand behind, backed by real data.

Decisions you can stand behind, backed by real data.

Objective insight

Objective insight

Granular visibility

Granular visibility

Data-driven decisions

Data-driven decisions

A new way for teams to see and improve their work

Frequently asked questions

What is Reflow?

How is Reflow different from time tracking software?

How long does it take to get started with Reflow?

Do we need to integrate Reflow with our existing tools?

Is Reflow employee monitoring or surveillance software?

Does Reflow track everything employees do on their computers?

What data does Reflow collect?

How does Reflow protect sensitive company or customer data?

How does Reflow help decide what to automate or whether automation paid off?

See the work. Optimize the flow. Automate the outcome.

See the work. Optimize the flow. Automate the outcome.

See the work. Optimize the flow. Automate the outcome.